Wednesday, September 2, 2009
Business Questions/ Issues
Okay, maybe I'm crazy- never mind, the jury's pretty much in on that one- but do these images look the same to you? (not counting the business card part, of course) The top one is the original artwork, and the pic on the business card should be the same. They look alike in the folder on my computer, but when I post it- well, the colors are sort of - different, to say the least. I've tried it 3 times. Also, the background of the card is black, not gray. I sent this to a printer, and now I'm wondering if this is what it will look like when it's printed. Yikes! Does anyone understand what happened?
Mystery solved. My son explained that it looked that way because the printing company wanted it in CMYK color mode, instead of RGB, which is used on the internet. Who knew? Apparently not me. So this is what my business card will finally look like.
Now I move on to issue #2: Shipping artwork. It's not really the HOW to ship that I'm wondering about, it's the WHETHER to ship at all. Or maybe it's HOW to afford to ship. To put it more simply, is it even worthwhile to enter shows that aren't close enough to enable you to deliver the work yourself? The price of shipping seems to be rising dramatically. I recently shipped a piece to an exhibit in Jasper, Indiana, near Evansville, which is probably about 4 hours from where I live. It cost me almost $80.00 to ship it there and back! Is there a cheaper way to ship than UPS? What it comes down to is that unless I make a sale or win an award, I'm out a lot of money. So, do I stop entering shows altogether, only enter the few close to home, or win the lottery?